TechWinter

Are you a podcaster? Do you use Google Analytics(GA)?

If you are a podcaster and you do use GA then you want to go to Googles announcements here and here and learn about this new tool as it will allow you to track your audio/podcasts within GA from now on.  No special 3rd party software necessary.

Also if you are wondering how and where to go to create an audio ad there is a special AdWords site set up - Broadcast your ads on the radio, and increase the impact of your AdWords campaign.

We must wait with baited breath for an AdSense update any day now and (small-medium size) podcasters will rejoice at the opportunity to monetise their efforts as currently you have to make an application and that usually means its a ‘big boys’ only club.

Also when will we see some video?  I see it on YouTube but I want it on my site!

Related News:

• Google: New Analytics For Measuring Audio Ad Success
• Google Analytics adds benchmarking and audio ads