Amazon is reportedly working on a new line of smartphones dubbed “Ice”

Amazon does not want to be left out of the phone market and as a result we just heard that company is reportedly developing a new line of smartphones, aptly named ‘Ice’ following the utter failure of The Fire Phone, the reports suggest.

Amazon Fire Phone was a big failure in 2014, and market has only become even more difficult since then. There are multiple reasons of the failure of the Fire phone, including expensive price tag, freakish operating system, and it was exclusive on AT&T. But the major reason is that the Fire phone came without Google app supports and did not really offer the features, which was the needs of users.

The new line of Android phones will come with a suite of Google’s app such as Google Play and Gmail as per as report. Additionally, the new devices do not support Amazon’s voice-activated digital assistant, Amazon Alexa, but, like the price, details aren’t finalized which means software, too, could change in the future.

As such, the rumored specs for one of the Ice phones fall in line with that goal: a screen between 5.2 and 5.5 inches, 2GB of RAM, and 16GB of storage. A low-end Qualcomm Snapdragon 435processor may power this new device, and expected that it include a fingerprint scanner as well.

Amazon Ice Smartphone is expected to be target emerging markets like India, that overtook the United States to become the second largest phone market by unit volumes. The expected starting price is 6,000 rupees (around $93), but pricing could easily change. This new device will launch in the end of the 2017.

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