These days, it’s important for any business to have an online presence. The creation of a website is an obvious place to start, following by the setup of social media accounts. Most people use the Internet on a daily basis nowadays. Businesses need to evolve in this digital age or risk getting left behind in the past. Especially if they wish to target mobile users.
I’ve noticed one interesting fact about businesses and the Internet. Some of them have a reluctance to sell their products and services online. They either think selling on the Web is a waste of time. Others believe their customers won’t feel confident about buying online because of security concerns.
Curiosity got the better of me and so I decided to do some in-depth research into the subject. Here’s what I discovered about the unwillingness to sell online from some companies:
Fear of disturbing retail store sales and upsetting distributors
Believe it or not, that’s the reason some business owners cite when refusing to sell online! They feel that an online store will make their bricks and mortar one defunct. They also believe that their distributors won’t like their decision to sell online.
The truth is, online sales will help to boost retail store revenue and vice-versa! Plus, distributors will be aware of the fact that the things they sell will also get sold online. They are a couple of totally unfounded fears. And they could be jeopardising future growth.
Fear of the unknown
Let’s say that a business has sold their goods and services in a retail store for decades. They are unsure whether investing in an online store will be successful or not.
The truth is, online store owners have the power to make things successful. They can apply many of the same marketing ideas from their retail stores to their online ones. For example, give people an incentive to buy like offering discounts or special offers.
Lack of IT knowledge
Another common reason sellers steer clear of the Internet is their lack of IT knowledge. They feel they are “too old” to learn something new. Plus, many don’t have an interest in programming or technology.
E-commerce solutions can be as easy or as complex as they wish. For instance, Magento Enterprise developers can take care of the technical side of things. And you can hire part-time staff to manage listings and fulfil orders. There’s no reason why anyone can’t get an online store off the ground. Even if their IT knowledge is poor!
Allocating stock will be a nightmare
Again, another false statement that some folks believe as fact! It doesn’t matter how standard or bespoke one’s fulfilment infrastructure is. Many solutions work with existing setups to make stock allocation simple.
Some companies that started selling online even save money by using different solutions! For instance, fulfilment centres take care of all stock and shipping requirements. As a result, there’s no need to lease premises with a large, fully-staffed warehouse.
I hope you enjoyed reading today’s blog post. Feel free to share it with others that may find it useful too!