Sony has added a new 4K HDR (High Dynamic Range) TV range to its portfolio. Calling it the Z Series, that comes with UHD resolution and potent HDR hardware. Sony says ‘the Z moniker designates a significant leap forward and the ultimate in display tech’.

The lineup now sits ahead of Sony’s X Series in terms of display quality, and it also incorporates the company’s latest HDR and 4K image processor for improved contrast and color accuracy. The Z Series also runs on Google’s Android TV platform, the company says, along with a custom interface designed by Sony.

Other specs include a 3840×2160 UHD resolution, Motion flow XR 1200Hz processing, and active-shutter glasses (ASG) 3D functionality. There’s no Dolby Vision on board and all 3 will feature Backlight Master Drive technology.

The Backlight Master Drive feature is aimed at recreating the effect of OLED technology – something which LG is well-known for using in its own sets – where individual pixels emit their own light, enabling for deeper blacks and brighter whites.

Along with the Backlight Master Drive, the Z Series also includes the new X1 Extreme 4K HDR Processor and comes in three different screen sizes – the 65-inches KD65ZD9, the 75-inches KD75ZD9 and the 100-inches KD100ZD9, all of which will be available this year. The 65-inches model will retail for a very tempting £4,000, the 75-inches model a rather more expensive £7,000 and the 100-inches model will set you back an eye-watering £60,000.