Roku is expanding its streaming video player line up with a 4K player that is half the charge of its newest 4K offering. The Roku Premiere will launch in advance of the yr-end shopping season whilst 4K TVs are probably to be huge sellers.

Despite client adoption of 4K monitors, over-the-air, cable, and satellite 4K television channels are nonetheless few and a ways among. Roku’s tool will enable customers to stream the increasing amount of 4K video it is available online. Earlier this year, for instance, Fubo tv streamed world Cup games in 4K.

The Premiere devices basically replace the vintage Roku 2 and Roku 3 devices, all of which took up greater area with their boxier designs. For folks that don’t want a device as large or luxurious because the Roku extremely, they are able to get both the Premiere or the Premiere+, each of which have quad-core processors and assist HD, 4K, and 4K HDR streaming.

The capacity to accept voice instructions differentiates the most Premiere+ from the Premiere+: the previous comes with Roku’s voice remote, allowing customers to press a button and say things like “show me stand-up comedy” and “display me television dramas.” Voice control is a function that has emerge as ubiquitous across leisure tech, mainly set-top bins and other streaming devices. Since these devices bring in content material from myriad resources (assume Netflix, Hulu, network apps, related cable bins, and others), voice commands could make locating content throughout all of those resources less complicated.

The Roku Premiere player cannot use voice commands, but it comes with Roku’s regular remote. Both devices stream 4K and HDR content, and they come with HDMI cables for easy connection to most TVs. Now, aside from Roku’s Express line for older TVs, all of Roku’s devices have a variant that streams 4K content. As 4K TVs become more affordable, Roku wants to offer as many 4K-capable devices as possible so it can reach customers with various types of budgets and streaming needs.